Magazine Ads

DuPont Registry is the "number 1 source for connecting buyers and sellers of exotic, luxury and sports cars." I would design ads for their monthly issue that would highlight our new product offerings. The average

reader of the magazine is a more

affluential buy interested in luxury products. This magazine would be left in the locker rooms of professional basketball players.

I would work closely with my representative from DuPont to coordinate upcoming issues and would request special distributions to our highest seller dealerships.

Overview

Step 1 - Determine Monthly Issue Focus

Step 2 - Write Copy

Step 3 - Gather Digital Assets

Step 4 - Design Ad

Step 5 - Review Design

Step 6 - Send Prepared .epub File to Production Company

Project Process

Designing for a magazine has its unique challenges that make them a fun endeavor. Most ads have to be flashy enough to catch the attention of the reader, but also refined enough that the sophisticated buyer can see and feel the luxury of the product.

Design Ideology

All of the design work was completed in InDesign and photos edited in Photoshop.